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INTRODUCTORY PAGES:
  •   What the Decision Making Booklet Can Do for You
  •   Table of Contents Of 48-Page Booklet
    • FREE DECISION MAKING TOOLS: Two Pages – Very Valuable
  •    Your Guide & Worksheet for Applying the Complete Method of Creative Decision Making SM-14 (PDF)
    • GUIDE TO DECISION MAKING: (Complete 48-page Booklet)
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    • OTHER NORMAN EDMUND WEBSITES:
  •   ScientificMethod.com
  •   ProblemSolving.net
  •   HomeSchooling-Problemsolving.com
    • SUPPLEMENTAL BRIEFS ON DECISION MAKING:
  •   Introduction to Decision Making Briefs
  •   Decision Making Criteria
  •   Political & Public Policy Decision Making
  •   Good Judgment & Decision Making
  •   Models, Systems, Guides for Decision Making in the Literature
  •   A Model for Career Decision Making
  •   Your Personal Program to Learn Decision Making
  •   Decision Support or Business Intelligence
  •   Bad Decisions
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    Decision Support or Business Intelligence

    A Wall Street Journal article (10/23/07) entitled “Understanding What You Know” discusses “How Business Intelligence Has Come of Age,” a hot issue today.

    Intuition Is Useful in Business, but it Isn’t Enough

    The article says this. My website stresses this. Be sure to see page 5 of the booklet (PDF file).

    What Is Business Intelligence?

    Professor Tom Davenport of Babson College in Massachusetts describes it as:

    “It’s the systematic use of information about your business to understand, report on and predict different aspects of performance. Historically, it has had a number of names. It was called decision support when I started my career. . .It’s been called business intelligence for about a decade now.”

    Decision Making Theory – Business Intelligence

    Here is how my website can aid decision making support and business intelligence:

    • It provides advanced knowledge and an improved presentation of the science of decision making.
    • Data usage and date accuracy are helped by using SM-14.
    • Analytics and fact-based decision making are improved by using SM-14.
    • It provides for experimenting as a way to learn rather than depending on gut feeling and unsupported intuition.
    • The SM-14 method provides for the use of both qualitative and quantitative techniques.
    • Financial decision making is made more accurately using SM-14.

    Summary

    Advanced Presentation of Decision Making Knowledge
    The knowledge of decision making presented on this website is, on the whole, not new, being based on the scientific method. However, it represents reliable knowledge more clearly presented and with a better and more correct understanding of the relationship of the scientific method and decision making.

    Researchers in the Business Intelligence Field
    They should study this website to help advance the science of business intelligence.

    Decision Making Software
    At the present time I know of no software that includes the SM-14 model. It is not copyrighted, so I am hopeful that software designers will soon include it.